In today’s competitive roofing market, digital transformation and effective online advertising are essential to business growth. Teams DachServices, a leading Swiss roofing company, faced operational inefficiencies and limited online outreach. Metanow partnered with them to implement a custom CRM system and execute targeted Google and Meta Ads campaigns, resulting in streamlined workflows, increased lead generation, and elevated brand presence.
Project Overview
- Transform their business operations by introducing a custom CRM system to centralize customer management and automate processes.
- Drive qualified leads through a strategic Google Ads campaign and a complementary Meta Ads campaign focused on the Swiss roofing market.
- Metanow’s comprehensive approach addressed both technology and marketing needs to deliver measurable business growth.
Challenges
- Fragmented Customer Data: Manual tracking and disparate spreadsheets caused delays and operational errors.
- Manual Lead & Job Management: Lack of automation meant missed follow-ups and inefficient scheduling.
- Limited Digital Marketing: Low website traffic and no paid campaigns resulted in stagnant lead flow.
- No Social Media Advertising: Absence of Meta Ads presence on Facebook and Instagram prevented reaching an engaged local audience.
- Lack of Data-Driven Insights: Without centralized reporting, it was difficult to evaluate marketing ROI or operational efficiency.
Our Tailored Solutions
1. Custom CRM Development
Metanow has developed a fully customized CRM platform tailored to Teams DachServices unique workflow. The solution centralizes customer, lead, and project data, automates sales pipeline tracking, and integrates scheduling and task management. With mobile-friendly access for field teams and powerful reporting dashboards, the platform improves efficiency, collaboration, and project oversight. This tailored CRM empowers Teams DachServices to deliver better service and streamline operations, a great example of how digital tools can transform business workflows.
2. Google Ads Campaign
Metanow designed and managed focused Google Ads campaigns to capture high-intent local search traffic:
- Localized Keyword Targeting: Focused exclusively on the most relevant roofing services and Swiss locations.
- Engaging Ad Copy: Highlighting Teams DachServices reliability and experience to attract qualified leads.
- Conversion Tracking: Set up to monitor inquiries generated by the campaign for continuous optimization.
- Budget Management: Ensured efficient use of the ad budget to maximize ROI with ongoing adjustments.
3. Meta Ads Campaign
To support Teams DachServices marketing efforts, Metanow launched a dedicated Meta Ads campaign, designed to raise brand awareness and drive lead generation. The campaign used precise audience targeting based on location, demographics, and interests related to roofing services, ensuring ads reached the most relevant users. Creative carousel ads highlighted past projects, customer testimonials, and key service benefits to build trust and engagement. With ongoing optimization and regular creative updates, the campaign continuously improved performance, resulting in stronger audience engagement and a notable increase in qualified leads.
Results & Impact
The CRM automation significantly reduced administrative workload, allowing the team to focus more on core tasks. Combined Google and Meta Ads campaigns boosted the number of qualified leads, driving stronger business growth. Improved response times and clearer communication enhanced the overall customer experience, increasing client satisfaction. Real-time data dashboards provided valuable insights, enabling smarter and faster decision-making. Together, the integrated digital marketing strategy and advanced technology have positioned Teams DachServices for sustainable, long-term success.
Conclusion
The digital transformation of Teams DachServices demonstrates the powerful impact of combining technology with marketing. By implementing a custom CRM system alongside focused Google Ads and Meta Ads campaigns, Teams DachServices has boosted efficiency, increased visibility, and strengthened their competitive edge in the Swiss roofing market.