Key Areas of Focus:

Campaign Strategy Development: Create and implement effective social media advertising strategies tailored to specific client goals and target audiences.

Ad Creation and Optimization: Design eye-catching ad creatives and optimize campaigns for performance, ensuring alignment with brand messaging.

Audience Targeting and Segmentation: Utilize audience insights to define and refine target segments for maximum engagement and conversion rates.

Performance Analysis and Reporting: Monitor campaign performance through analytics tools, providing insights and recommendations for continuous improvement.

Collaboration with Cross-Functional Teams: Work closely with content creators, designers, and other marketing professionals to ensure cohesive messaging across all platforms.

Your focus, your impact

Responsibilities

Develop Campaign Strategies: Create tailored social media advertising strategies that align with client goals and drive measurable results.

Design and Optimize Ads: Craft engaging ad creatives and continuously optimize campaigns based on performance metrics and audience feedback.

Conduct Audience Research: Analyze target audiences to refine segmentation, ensuring campaigns effectively reach and engage the intended demographic.

Monitor and Analyze Performance: Track key performance indicators (KPIs) using analytics tools to evaluate campaign success and identify areas for improvement.

Prepare Detailed Reports: Generate comprehensive reports that summarize campaign performance, insights, and recommendations for future strategies.

Collaborate with Teams: Work alongside content creators, designers, and marketing teams to ensure consistent messaging and branding across all social media platforms.

Stay Updated on Trends: Keep abreast of the latest trends in social media advertising, platform updates, and industry best practices to maintain a competitive edge.

Must have

1. Bachelor’s Degree: A degree in Marketing, Communications, or a related field is essential.
2. Proven Experience: Demonstrated experience in social media advertising, with a strong portfolio showcasing successful campaigns.
3. Platform Proficiency: In-depth knowledge of major social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, along with their advertising tools.
4. Analytical Skills: Strong analytical abilities to interpret data and derive actionable insights to improve campaign performance.
5. Creative Mindset: A flair for creating compelling ad copy and visuals that resonate with target audiences.
6. Strong Communication Skills: Excellent verbal and written communication skills in English to collaborate effectively with clients and teams.
7. Adaptability: Ability to adapt quickly to changing trends and technologies in the social media landscape.
8. Valid Work Permit for Albania: Must possess a valid work permit for Albania.

What’s great about the job:​

• Dynamic Environment: Work in a fast-paced, creative atmosphere where your ideas and strategies can make a real impact.
• Diverse Clientele: Engage with a variety of national and international clients, allowing you to explore different industries and broaden your skill set.
• Career Growth Opportunities: Join a rapidly growing agency that values professional development and offers pathways for advancement in your career.
• Collaboration and Creativity: Be part of a collaborative team that encourages innovative thinking and supports you in bringing your creative visions to life.
• Flexibility and Autonomy: Enjoy the freedom to manage your projects and campaigns with minimal bureaucracy, allowing you to take ownership of your work.